While the internet is full of reviews praising Jigra movie in which Alia Bhatt has given a “gut wrenching” performance, the movie till 3 pm on day one of its release was able to garner only Rs 18.10 crore on box office globally.
Directed by Vasan Bala, Jigra movie was released in theatres on October 11 (Friday) and is expected to gain momentum in coming days. While the full fledged reviews are still not out, many social media users heaped praises on acting of Alia Bhatt in Jigra movie and said that her acting was extremely wonderful.
However a close analysis of these reviews especially on X (formerly Twitter) exposed that these might be a handiwork of PR companies who hire such people to write positive reviews. The PR companies are paid by the movie producers to write good things so that it gets attention on social media.
A review on X stated, “This one is brutally emotional and hits hard! #AliaBhatt is nothing short of flawless—she delivers a gut-wrenching performance that pulls you into her world from the very first scene. The film takes you on an intense emotional rollercoaster, with a story that grips your heart and refuses to let go. Alia Bhatt’s portrayal is raw and powerful—her character’s journey is full of pain, strength, and resilience. The direction is sharp, and the cinematography beautifully captures the emotional depth of every scene”.
Absence of audience in theatres tell a different story though as Rs 18.10 crore for day four is one of the worst performances of a movie which is expected to do well on box office.
“Style, class and substance—#Jigra got all three. If you are looking for a quality cinema falling into the art and science of cinema and away from commerce, then Jigra seems to be the BEST THING YOU’LL SEE IN 2024” another review stated.
However there were some real reviews which we were able to get. “Jigra is TIRESOME. Alia Bhatt performs well but that’s not enough. Film is dragged and the entire film revolves around jailbreaking and not the main conflict. The basic issue is that the film isn’t entertaining. Another victim of poor writing. Jigra Review: The film starts off with a very rushed pace and then starts lagging. Alia & Vedang are generous and the emotions between their characters work really well. It’s a film where you know the ending, so the execution needs to be flawless but unfortunately it’s a huge miss here”
