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J&K government plans to collaborate with Amazon Fresh to promote local produce

Last Updated on November 26, 2021 at 6:34 pm

Amid hullabaloo by local traders against e-marketing platforms, J&K government is planning to collaborate with Amazon Fresh for marketing of local produce.

A meeting of Department of Agriculture Jammu was held with Amazon Fresh Team which came all the way from Bengaluru. Director Agriculture Production and Farmers Welfare Jammu, K. K. Sharma chaired the meeting held here at Krishi Bhawan.

A threadbare discussion was held to explore the possibility of marketing of local specialty agri-products & off-season vegetables in Jammu Province.

The Director Agriculture underscored that such an initiative will pave the way towards providing market linkage to the local farmers for direct sale of their produce at remunerative prices. The farmers will get opportunity to be part of the big food chain, he added.

Amazon Fresh Team evinced keen interest in Fruit & Vegetable assortment available in Jammu with the motive of expanding network in North India. Team said that they are looking forward to opening of a Collection/Procurement Centre in Jammu Province by next year.

It was decided that before the start of summer season a Collection/Procurement Centre shall be opened in the cluster areas with the Joint Efforts of Agriculture Department and Amazon Fresh.