Under its flagship “Wall of Shame” initiative, the Jammu Municipal Corporation (JMC) continues its sustained and focused efforts to promote civic awareness and bring about behavioural change among citizens by discouraging public littering and open urination, which adversely impact public health, sanitation, and the overall image of the city.
As part of the ongoing campaign, JMC today organized a comprehensive cleanliness and awareness drive at Panjbakhtar road, in front of a temple, a location earlier identified as a vulnerable spot prone to garbage dumping and open urination. Such unhygienic practices had been causing inconvenience to residents and posed serious sanitation concerns, particularly in the vicinity of a religious place.
Commissioner, Jammu Municipal Corporation, Dr. Devansh Yadav, interacted with locals and shopkeepers and emphasized the importance of civic sense, cleanliness, and shared responsibility in maintaining public spaces. He appealed to the public to refrain from unhygienic practices and extend full cooperation to JMC in its mission to keep the city neat, clean and dignified. He underscored that sustained awareness coupled with strict enforcement is essential to achieve long-term cleanliness objectives.
During the event, detailed discussions were held with locals to sensitize them about the harmful effects of littering and open urination on public health, environmental hygiene, and the aesthetic appeal of the city. Citizens were encouraged to act as “cleanliness ambassadors” and motivate others in their neighbourhoods to adopt proper waste disposal practices.
To bring about a visible and psychological transformation of the site, paintings and awareness artwork were created on the wall under the ‘Wall of Shame’ initiative. These creative visuals aim to deter defacement of public spaces while fostering cleanliness, civic pride, and respect for religious and community areas.
Among others, Joint Commissioner, Health & Sanitation, JMC, Abdul Sattar; Health Officer, Dr. Vinod Sharma; IEC In-charge, Dr. Divya Sharma; Assistant Floriculture Officer, Dr. Rabia Khan, along with other senior officers and staff of Jammu Municipal Corporation, besides locals actively participated in the awareness drive.