With a large number of tourists visiting Jammu and Kashmir, mostly in form of pilgrims to Vaishno Devi and Amarnath Yatra, the initiative by Chief Minister Omar Abdullah to visit Mumbai and meet the stakeholders of tourism may raise the footfall of visitors to the UT.
Abdullah today visited the J&K Tourism Pavilion at the Outbound Travel Mart (OTM) 2025, Asia’s largest travel trade show, being held at the Jio World Convention Centre at Mumbai.
The event, which runs from January 30 to February 1, has brought together exhibitors and buyers from across the globe, providing a platform for destinations to showcase their unique offerings.
This year, Jammu and Kashmir has made a strong impression with the participation of 120 tourism trade and travel operators, highlighting the region’s unparalleled tourism potential. From its breathtaking landscapes to its rich cultural heritage, the pavilion showcased why Jammu and Kashmir is a must-visit destination for travelers worldwide.
During his visit, the Chief Minister interacted with stakeholders, including travel operators, artisans and tourism officials and inquired about the arrangements in place for their participation. He also conducted a detailed inspection of the pavilion, appreciating the efforts to present Jammu and Kashmir’s diverse offerings creatively.
The Chief Minister emphasized the government’s unwavering commitment to tourism promotion, stating that Tourism is a top priority for his government and are dedicated to positioning Jammu and Kashmir as a global tourism hotspot. “Our participation in events like OTM is a step toward achieving this vision”, Chief Minister Omar Abdullah said.
He directed the Tourism Department to ensure maximum outreach by actively engaging in major travel marts across the country and internationally.
The Chief Minister reiterated that his government is committed to supporting the tourism industry and ensuring that Jammu and Kashmir continues to shine on the global stage.
