Modi visits Ladakh pavilion in Gujarat
In a moment of immense pride and honour for the Union Territory of Ladakh, Prime Minister Narendra Modi, today visited the Ladakh Pavilion at Bharat Parv 2026 in Ekta Nagar, Gujarat, on the occasion of Rashtriya Ekta Diwas.
During his visit, the Prime Minister explored the rich collection of Ladakh’s indigenous products, traditional handicrafts, handloom creations and locally manufactured products showcased under Brand Ladakh. The pavilion featured a diverse range of products, including GI-tagged Ladakhi Pashmina and apricot products, Sea Buckthorn juice and other products, Alfalfa honey, traditional wood carvings, Thangka paintings and exquisite handicrafts. Tourism brochures highlighting Ladakh’s renowned destinations, cultural heritage and adventure tourism attractions were also displayed.
The Prime Minister interacted with representatives from Ladakh and enquired about the indigenous products, their production processes, nutritional value and health benefits. He particularly expressed interest in Sea Buckthorn juice and appreciated the region’s unique, locally sourced products. He also interacted with traditional cultural artists and appreciated their traditional attire and cultural representation.
The visit provided national recognition and encouragement to Ladakh’s local producers, artisans, entrepreneurs and cultural communities. The participation of Ladakh at Bharat Parv 2026 offered a prestigious national platform to promote its indigenous products, traditional craftsmanship and rich cultural identity.
From a tourism perspective, the showcase highlighted Ladakh’s immense potential as a premier destination, renowned for its breathtaking Himalayan landscapes, unique cultural traditions, spiritual heritage and adventure tourism. Such national-level exposure is expected to enhance Ladakh’s visibility, promote local products, strengthen market linkages and generate greater interest among prospective visitors.
The Ladakh Pavilion was coordinated by Nazir Hussain, Deputy Secretary, Ladakh Academy of Art, Culture & Languages (LAACL), along with Zakir Hussain, Account Officer, Directorate of Tourism; Ghulam Rasool, Tourist Officer, Department of Tourism; and Lundup Dorjai, Cultural Officer, LAACL.
The participation of the Ladakh delegation in Rashtriya Ekta Diwas and Bharat Parv 2026 is being undertaken under the guidance of the Lieutenant Governor, UT Ladakh, Vinai Kumar Saxena, and under the leadership and supervision of Sanjeet Rodrigues, Secretary, Department of Tourism & Culture, UT Ladakh.
The visit of the Prime Minister marks a proud milestone for Ladakh and reinforces the vision of Vocal for Local, promoting indigenous products, empowering local artisans and entrepreneurs, preserving cultural heritage and showcasing Ladakh’s unique identity and tourism potential on the national and international stage.