Last Updated on January 30, 2021 at 10:08 pm
Big banners of Bollywood visited Kashmir on a 4-day-long trip but skipped Jammu region that is famous for some of the most picturesque areas like Bhaderwah, Patnitop, Sanasar among others.
The top names which have arrived here include Ajay Devgun Films, Sanjay Dutt Productions, Reliance Entertainment, Rohit Shetty Films, Zee Studios, Adhikari Brothers & SAB (Marathi), Endemol, Rajkumar Hirani, Excel Entertainment, etc besides representatives from Producers Guild, Mumbai.
Tourism Department of J&K is assisting the production houses in visiting different places in Kashmir valley only.
Soon after their arrival in Srinagar, the 24-member delegation of top notch banners and other artists visited Gulmarg today. The team will stay in Srinagar on 29th January and also have interactive sessions with media, travel trade associations and Valley’s film and line producers.
They will also be exploring the favourite backdrop locations at Pahalgam on 30th January before departing back to Mumbai. Director, Tourism, Kashmir, Dr. G N Itoo said the top production houses are here and have visited various locations.
However no production house was told or brought to the scenic locations in Jammu region. It is despite the fact that Jammu is comparatively safer from Kashmir.
“Kashmir has been receiving good response from the Bollywood filmmakers since opening of the tourism here in addition to the country’s regional entertainment houses for shooting song sequences and commercial ads,” said Dr. Itoo.
Dr Itoo said Kashmir is a natural backdrop for the filmmakers and the department has been making it easy for them to get permissions for shooting.
